Room Service

Nil Ojeda and Álex Hawkers were about to open the most hyped pizzeria in Spain, and they asked us to build its brand from scratch. The idea: the luxury of a classic grand hotel, served with the soul of an Italian pizzeria.

We created a world of front desks, bellboys and room service, an elegant identity full of winks, where every pizza arrives as if you'd ordered it from the suite.

Since its private opening in September 2026, every table has been booked until January 2027.

2026HospitalityBranding
Room Service
Room Service
Room Service
Room Service
Room Service
Room Service
Room Service
Room Service
Room Service
Room Service

Credits

Creative Direction
Miguel Á. Salguero Fuentes
Kirill Grishin
Intern Design
AdriĂĄn Fuster
Dan Arnesto